Some vanity metrics are only there to make you feel good but won’t help you create a better brand strategy or achieve goals. So, take a look at these 5 important metrics to look out for when doing media monitoring....
Though it may seem overwhelming at first, creating a content marketing strategy is just the same as making a blueprint for your content marketing goals, journeys, and expectations. Here are the 5 steps to create a great content marketing strategy....
As brands put more products to the digital market, it is more common for them to use media monitoring tools. It certainly is essential to use such kinds of tools to get data and insight for some metrics. However, not every tool has the necessary...
Recently, media monitoring has become more and more familiar in the PR or marketing business. So, using media monitoring to help improve your business is a no-brainer. With so many options available on the market, you can choose either one of these tools according to...
If you have been hearing about Social Media Monitoring from somewhere, it is a sign that you might already be on the right track in improving your brand or business. However, do you know how prominent social media monitoring tools are in this digital era?...
Digital marketing and its monitoring tools are inseparable. Digital media monitoring plays a particular role in supporting digital activities, campaigns, or strategies to grow awareness and the business itself. However, have you heard about how these kinds of tools were originally developed?...