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For Enterprise brands and Government offices, media intelligence data is becoming the core source of audience and communication insights. These timely insights into consumers, competitors, content and culture are critical for helping marketing and PR campaigns command attention, engagement and impact.
Our insight and measurement reports address the critical communication challenges facing Enterprise and Government clients in today’s dynamic marketplace:
– Where are the competitive gaps and opportunities based on social media and printed media?
– How does the category compete for engagement on social media channels?
– What are the key benchmarks for evaluating performance?
– What drives sentiment and perceptions through relevant conversations?
– Which trends can our brand leverage?
– How can our communications tap into fast-moving trends?
– How is content influencing perceptions?
– Where are each brand’s strengths and weaknesses?
– How do different channels affect brand reputation?
– What messaging are audiences most interested in?
– What drives positive versus negative sentiment for them?
– How are they responding to competing brands?
– Which channels are they engaging with?
The team provides a comprehensive suite of media monitoring services across print, online and broadcast platforms. The customised reports and analysis provided by them help us monitor our share of voice and gain valuable insights into our media strategies.
Every brand and organisation faces unique challenges in pursuit of their Marketing and PR ambitions. Our insight teams are equipped to tailor reports that directly address those challenges — delivering the answers to your most pressing questions and providing the clarity you need to make informed decisions. Let us design a solution that works for you.
Every brand and organisation faces unique challenges in pursuit of their Marketing and PR ambitions. Our insight teams are equipped to tailor reports that directly address those challenges — delivering the answers to your most pressing questions and providing the clarity you need to make informed decisions. Let us design a solution that works for you.
Automatically set up report findings to deliver straight to inboxes
Thanks to the team, we are able to capture social media conversations that came from customers—whether it’s a compliment or feedback—without asking them to mention our account. We are also able to assess our Share of Voice each month which we can use to improve the contents of our owned and paid social media channels.
Eunike Kartini
Social Media Manager of OVO ID
Let's talk about what media intelligence can do for you
Let's talk about what media intelligence can do for you
