This year’s Deepavali ads from Malaysian brands went beyond the usual themes of family togetherness...
Some vanity metrics are only there to make you feel good but won’t help you...
Though it may initially seem overwhelming, creating a content marketing strategy is just the same...
As brands, PR firms, and marketing agencies continue to expand their digital presence, media coverage,...
Recently, media monitoring has become more and more familiar in the PR or marketing business....
If you have been hearing about Social Media Monitoring from somewhere, it is a sign...
Digital marketing and its monitoring tools are inseparable. Digital media monitoring plays a particular role...