Held at the World Trade Centre, the Global Public Relations Conference & Festival (GPRCF 2025) marked a defining moment for Malaysia’s communications ecosystem, serving as a cutting-edge platform for industry leaders. From AI ethics to stakeholder trust, the conversations reflected the urgent need to bridge technology with humanity and to keep truth at the heart of every message. Discussions analysed data by category to derive actionable insights, with a focus on monitoring and analysing news as part of the event’s intelligence strategy. The event captured the full depth of insights from media, social, and industry conversations.
Spotlight on Dataxet Malaysia: Powering Intelligence with Impact
As the official Data Intelligence Partner, Dataxet Malaysia proudly brought its capabilities in media monitoring, AI-powered insights, and real-time social listening to the forefront of the global stage.
Our exhibition booth received distinguished guests, including Sultan Nazrin Muizzuddin Shah of Perak, Communications Minister Fahmi Fadzil, and Tengku Permaisuri Norashikin of Selangor. The interactions underscored how data-driven decision-making is no longer optional; it is essential to safeguard truth, reputation, and relevance.
When Data Met Responsibility: Rainee Ang on Navigating the Synthetic World
We were honoured to serve as the official Data Intelligence Partner at #GPRCFMY2025, where our Chief of Insight, Rainee Ang, took the stage for a thought-provoking panel on “Power and Responsibility: Navigating Influence in a Synthetic World.”
Rainee delivered sharp clarity in a time clouded by noise: in an era overflowing with content, verified truth had to lead the way, because credibility would always outlast volume. She challenged communicators to prioritise relevance to speak to people, not just platforms and urged the industry to move beyond passive reporting towards early-warning systems that flagged synthetic spikes and misinformation before they spiralled out of control.
Her message was clear: AI was a tool, not a replacement. Without human authentication, ethical grounding, and brand-aligned communication objectives, even the smartest tools would fall short.
National Attention: GPRCF Coverage Across Channels
The Global Public Relations Conference & Festival 2025 attracted national media attention, with coverage by RTM1, RTM2, TV Sarawak, and New Straits Times, which featured highlights from the exhibition floor where Dataxet Malaysia was among the participating partners.
New Straits Times: Communicators must safeguard truth and civility, says Sultan Nazrin
Looking Ahead: Growth Through Insight
GPRCF 2025 offered more than just a forum for discussion; it offered a blueprint for the future. From AI ethics and misinformation to the strategic use of real-time data, the event proved that communications today is no longer just about messaging; it is about meaning, guided by intelligence, verified by insight, and grounded in purpose.
As a committed partner in this transformation, Dataxet Malaysia will continue to empower public and private sector leaders with the tools and intelligence needed to communicate with credibility, adapt with agility, and grow through synergy. Dataxet Malaysia helps key sectors achieve their communication and marketing objectives by delivering actionable insights tailored to industry needs. Tier brands trust Dataxet Malaysia for reliable, data-driven marketing and media intelligence that enhances performance and customer understanding.
